Specialist Canopy Designed for Garrard Flagship Store

We were commissioned by Garrard to create a new, refreshed look for their historic Mayfair store. To design and build seven new branded canopies to be completed in time for the Jubilee.

Founded in London in 1735, Garrard was the first official Crown Jeweller, charged with the upkeep of the British Crown jewels from 1843 to 2007 and responsible for the creation of many tiaras and jewels still worn by the British royal family today. As well as fine bespoke jewellery, Garrard is known for having created some of the world's most illustrious sporting trophies, including the Americas Cup, the ICC Cricket World Cup & Royal Ascot.

With such notable history finding the right canopy to compliment the Garrard brand was our first challenge. In part helped by the stores classic London architecture we worked with Garrard to find a solution that would refresh the dual facades of their building yet maintain the classic historical appearance. The upper curvature of the window reveals was decided as the location for the canopies benefitting from high visibility yet fitting seamlessly with building’s architectural lines. 

Our RIB canopy was clearly the most applicable product for the brief. Constructed around a unique 25 x 25mm RIB metal framework they would be subtle in their appearance from inside the store yet striking from the outside, with only the upholstered woven fabric and branding visible. 

Of the three styles presented to the client, the ‘fixed valance Umbrella’ was chosen with Royal Blue fabric, self-trim and branding in white. Each window was carefully surveyed to ensure the curvature of the canopies fitted seamlessly with the facade.

The results were outstanding. Completed in time for the Queens Jubilee the canopies achieved everything we had hoped for. The store was refreshed and new branding visible and clear yet without any compromise to the classic architecture. The Royal Blue fabric was enhanced by the stonework of the façade and the umbrella style was classic enough to look as though it had always been there. The client expressed their pleasure at the new design.

Quite often a client or building can lead the design of the perfect canopy through the history or strength of the brand. This is one of those occasions.