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Greenwich awnings at Chanel flagship boutique, New Bond Street

Greenwich awnings at Chanel flagship boutique, New Bond Street

8 Apr 2020

It is not surprising that, with us now being in our seventh decade of business , many of our customers have been with us for so long. Either buying new awnings, when they expand, or replacing or renovating awnings which we will have previously installed. The worldwide famous Chanel haute couture brand is one of the many customers who come back to us time after time for such work. In this particular example Chanel are committed to keeping their awnings in pristine condition and regularly change the fabric of the awnings for this very purpose. Our latest task has been to replace the covers on their commercial Greenwich Awnings® with this elegant white shade. Additionally, the graphics of their very recognisable logo have been faithfully reproduced using our bespoke RAGS® branding process. Note also the feature, particular to the Greenwich awning, where the awning fabric is wrapped around the front profile to create a pure unbroken line of colour.

Chanel is a luxury company that focuses on high fashion and ready-made clothes, luxury products, and accessories. The Chanel product brands have been personified by male and female fashion models, idols and actresses, including Inès de La Fressange, Catherine Deneuve, Carole Bouquet, Vanessa Paradis, Nicole Kidman, Jackie Kennedy, Keira Knightley, Kristen Stewart, Cara Delevingne and Marilyn Monroe. Chanel is also well-known for the perfume No. 5 de Chanel and Chanel Suit. Chanel revolutionized fashion — high fashion (haute couture) and everyday fashion (prêt-à-porter) — by replacing structured-silhouettes, based upon the corset and the bodice, with garments that were functional and at the same time flattering to the woman's figure.
 

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